2015 Taipei International Cycle Show (TAIPEI CYCLE): Innovation Leads the Way to New Business Opportunities

taipei-cycle-2015[October 28, 2014, Taichung, Taiwan]

Taiwan External Trade Development Council (TAITRA) will organize the 28th Taipei International Cycle Show (TAIPEI CYCLE) from the 18th to 21st of March in 2015, at the Taipei World Trade Center (TWTC) Nangang Exhibition Hall and the second floor of Hall 1. Mr. Peter W. J. Huang, the President and CEO of TAITRA, says in the media conference held today in Taichung, that 1,100 exhibitors have registered to participate in the 2015 Show, with exhibits ranging from complete bikes, parts, accessories, to e-bikes and components. With more than 25% of exhibitors from overseas, TAIPEI CYCLE gathers under one roof international brands such as Giant, Merida, SRAM, SHIMANO, and Accell Group, as well as enterprises along the entire supply chain.

Mr. Huang hopes that TAIPEI CYCLE will be the platform for innovative exchanges in global cycling industry, leading the way to new business opportunities. In the media conference today, 9 companies unveil their innovations, including smallest and lightest pedelec center motor in the world from Joy Industrial, bicycle pump that can be operated single-handedly from BETO, dropper seat post that can be integrated into the design of the frame from KIND SHOCK, bike that can be folded in 10 seconds and can carry loads both front and back from Tern, and bike with classic design using latest composite materials from Ming Cycle (Strida).

To further encourage innovation, TAITRA and the Taiwan Bicycle Association co-organize the “TAIPEI CYCLE d&i awards”, executed independently by iF International Design Forum. For the first time winning entries for 2014 TAIPEI CYCLE d&i awards were featured in INTERBIKE in Las Vegas (USA) in September, receiving rave reviews from North American buyers and award-winning enterprises. Buyers were able to experience innovation first-hand, while award-winning companies such as Healthcare Technology (UK), with its iPhone Powered Bike Computer that uses Bluetooth Smart technology to connect iPhone to an external display, obtained orders on-site.

Many innovations in the industry come from small and medium enterprises (SMEs). TAIPEI CYCLE uniquely features their innovative strengths to the industry worldwide. 2015 TAIPEI CYCLE d&i awards have added a Gold Award for Young Enterprise, in special recognition of innovation from enterprises established after January 1, 2011. Applications for the awards are accepted until December 19, 2014.

In 2015, 60 new companies will join TAIPEI CYCLE at the second floor of TWTC Hall 1, many of which are involved in the development of accessories and repair tools. Their exhibits reveal a clear trend of cycling becoming a part of everyday life, and offer buyers new options in making cycling more comfortable and convenient. Joining Japanese name brands such as SHIMANO, Cateye, and Crops, Japan Bicycle Promotion Institute will organize 11 Japanese SMEs to participate in TAIPEI CYCLE 2015, demonstrating that TAIPEI CYCLE is becoming the platform for gaining international attention for SMEs from Taiwan and beyond.

Innovation in TAIPEI CYCLE does not stop with exhibitors. TAITRA has developed APP that provides indoor navigation for visitors across the 58,000-square-meter showground. This APP was first introduced during COMPUTEX 2014, winning the Global Association of the Exhibition Industry (UFI) Marketing Award. It will be available for visitors to TAIPEI CYCLE 2015, making planning for visits during the Show and identifying suitable exhibitors efficient and convenient.

TAIPEI CYCLE 2015 will again be held in conjunction with the Taipei International Sporting Goods Show (TaiSPO) 2015, which is expected to attract over 10,000 foreign buyers altogether. 17% of all buyers visited both shows in 2014, shopping for all things sports including fitness, outdoor, and water sports equipment conveniently in one trip.

 


 

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